PS25/22·In force since April 2026

ABIRU

Those who know the secret.

A delivery layer for the FCA's Targeted Support permission.

Firms design the strategy. Abiru runs it at scale — and produces the evidence the regulator asks for, automatically, every time the system acts.

The four artefacts
01 The ask

The Variation of Permission asks every firm for four things.

Most firms are producing them separately, by hand, as documents someone has to write and re-write. Abiru produces all four as machine-generated artefacts — per suggestion, per customer, per event.

01
The regulator asks forSegment definition & exclusion logic
The rules each segment is built from, the cohorts included and excluded, and the record of every change to either. A living document the regulator can query — not a snapshot taken once and forgotten.
02
The regulator asks forThe Targeted Support journey itself
The specific suggestion, the trigger that surfaces it, the channel, the wording, the fallback if the customer says no. Versioned and re-playable against the exact population it reached.
03
The regulator asks forBetter-position evidence
For each individual suggestion: the signals that triggered it, the reasoning, the alternative considered, the expected outcome versus not intervening. Machine-generated, per customer, per event.
04
The regulator asks forOutcome monitoring & calibration
What actually happened after a suggestion went out, drift detection when the population changes, and evidence of ongoing calibration. Outcomes MI a regulator can actually inspect — continuously.
02 The artefact

Watch one write itself.

This is the third of the four — a Better-Position Attestation — composed the way the system composes it: from live signals, signed, timestamped.

Illustrative sampleNot a real customer record. The shape is the point.

Better-position attestation
Generated per suggestion · machine-signed
ReferenceAB-2026-07-07-3E1B
Suggestion
Trigger signals
Cash ratio > 60% of liquid wealth
Tenure in cash ISA > 18 months
No investment products held
Segment: cautious accumulator, 35–55
Counterfactual
No intervention: expected real yield −2.1% over 12 months (AER below inflation forecast).
Expected position delta
+£284 over 12 months, mid-case, post platform fees.
Consumer Duty links
PRIN 2A.5 (price & value) · PRIN 2A.9 (consumer support)
03 Where it sits

A delivery layer, alongside the strategy.

Abiru doesn't write a firm's Targeted Support strategy. Segment design, operating model and governance stay upstream — with the firm and the advisers it already works with.

Abiru is the layer underneath. It takes those designs, runs them at scale, and hands back the four artefacts above — so the work ends with running software mapped to the FCA's evidence requirements, not a binder on a shelf.

Read the four-minute note
04 Get in touch

Working on Targeted Support, from either side?

The useful conversation is a short walk-through of where the system sits in an operating model, and what it does with the four artefacts. Twenty minutes, no deck.

Segments·Journeys·Better-position evidence·Outcomes MI